Fiffi The Teddy

Every baby needs a first best friend, and Fiffi takes the job seriously. This soft cream teddy arrives dressed for the occasion in a striped bow tie, with a matching patched ear and gentle embroidered details from nose to stitched paws.

Lightweight and huggably soft, Fiffi is easy for little arms to carry along on every adventure — and calm, neutral colours mean this bear fits any nursery just as well as any pushchair.

Part of the Snuggle Squad family and a classic choice for our baby gift boxes.